Multifamily Housing


Multifamily Housing Classifications

There are several types of multifamily housing. Most apartment properties are put into one of four property classifications. Each “classification” of properties has a letter grade. These grades are used to help investors, property management professionals and real estate brokers speak a common language so they can understand a property’s characteristics and condition quickly. They are as follows:

Class A properties are luxury apartments. They are usually less than 10 years old and are often new, upscale apartment buildings. Average rents are high, and they are generally located in desirable geographic areas. White-collar workers live in them and are usually renters by choice.

Class B properties can be 10 to 25 years old. They are generally well maintained and have a middle class resident base of both white and blue-collar workers. Some are renters by choice, and others by necessity.

Class C properties were built within the last 30 to 40 years. They generally have blue-collar and low- to moderate-income residents, and the rents are typically below market. This is where you’ll find many residents that are renters “for life.” On the other hand, some of their residents are just starting out. And as they get better jobs, they work their way up the rental scale.

Class D properties are where you’ll find many Section 8 in the US or government-subsidized housing residents. They are generally positioned in lower socioeconomic areas.

Please add your comments and clarifications below so that we may help others .

73% of Apartment Communities

Don’t Have an Integrated

Apartment Leasing & Marketing Strategy

With so much information available – it’s challenging to know where to start and how to create a cohesive action plan from all the ideas and advice available.

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Leasing and Marketing Apartments

The Old School System

Wasting valuable time – and money – searching the Internet to find solutions and string together a strategy from unproven, out of date ideas, hoping that they will work!

Leasin and marketing Apartments

The Mulitfamilypro System

Use Tami’s tried and tested advice and resources – including Tools, Forms, Checklists, Guides, and Templates which are frequently updated – to create an integrated leasing and marketing strategy. Watch the below Vlogs to understand the Multifamilypro Strategy Beliefs.


Leasing Strategies & Tools

The VLog Newsletter contains apartment leasing guidance, insights, proven strategies, measurement tools, exercises and more. Each leasing section ends with a concise summary to help you wrap your brain around the key take-aways. You’ll discover and truly understand how to put these leasing techniques to work for you, all with fabulous results. Converting telephone calls and e-leads into leases has never been so easy!

Renewals that Increase Rents and Reduce Turnover

Finally wrap your brain around the renewal process! Tami presents financial terms in a way that is simple and easy to use. Learn how to implement a rent-raising renewal process. This VLog reveals the when, where, and how behind successfully raising rents, and selling rent increases. Tami will equip you with the information and tools needed to immediately begin achieving a higher revenue stream for your company and community!

Resident Retention

Your residents are your most valuable resource and keeping them is your most powerful strategy when it comes to ensuring your success. Residents are as diverse as the communities that they live in, so you need a many fold approach to serving and satisfying them as well as keeping them convinced to stay. That’s where this VLog steps in; Tami shares the best resident retention ideas, tips, tools, and strategies that she’s gained over her many years in the multifamily industry.

Social Media Strategy and Planning

VLog is designed to walk you through the ins and outs of the ever changing marketing channels of social media. Tami takes you step-by-step through different techniques and provides you with the tools, forms, and critical information needed to analyze and evaluate your community’s needs. You will learn how to define your plan, monitor its success, and improve/adjust as needed.

SEO Basics, Intermediate and Advanced

Everyone talks about the apartment marketing potential of SEO but hardly anyone knows the secrets of using it with success. In this monthly section of the VLog Tami will show you how to make it happen from basic to advanced.

Digital Marketing & Resources

There is much more to digital marketing than Internet Listing Services ( & ForRent) and Search Engines. In this part of the Sales & Marketing Magic VLog Tami covers the not so obvious ways to generate more leads for your community. Many of the resources are very low cost and most importantly FREE!

Management Strategies, Ideas, Tips and Tools

This section of the Sales & Marketing Magic VLog is jammed month after month with the best insider info you’ll find anywhere, covering the most important topics of our trade: Values and ethics, Best practices, Fair housing, Recruiting and more!

OffLine Marketing

Tried-and-true traffic generation ideas from coast to coast. Vlog is full of ideas, tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! Proven ideas will show you how to booste referrals, raise awareness, generate positive publicity, created effective marketing campaigns, produce memorable events and how marketing calls can bring in more qualified traffic. It’s the one traffic generation tool you can’t afford to be without!

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For over 28 years thousands of multifamily executives just like you have been reading and following the advice in Sales & Marketing Magic and on You only need ONE idea from any issue of this VLog to pay for the cost of the subscription many times over. BUT, we’re going to give you HUNDREDS of proven marketing ideas and techniques specifically for multifamily leasing. In every issue you’ll LEARN: how to increase your resident retention, occupancy, income and traffic. You’ll learn to do all of this easily, efficiently and inexpensively; this is the Multifamilypro guarantee!

In this day and age there are many different challenges that apartment professionals face!

Every day more and more competitors are popping up, eating your market share and making it difficult to distinguish your community from theirs!
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Constantly having to search for new innovative ways to compete in the marketplace is challenging.
Your resident turnover will kill you!
You’re spending a ton of money on advertising and marketing, and not getting enough bang for your buck.
You need to raise your rents but are afraid of losing renters.

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  • The nine most important factors by which people select apartments.
  • How to generate only qualified traffic.
  • How to over come objections the easy way.
  • The type of apartments preferred by half of all renters, and why.
  • The 14 most popular amenities preferred by apartment renters.
  • How much more renters are willing to pay to increase their living benefits.
  • 9 sources of POWERFUL Internet advertising solutions not just Google and Facebook.
  • How to use simple techniques for basic and advanced internet marketing.
  • How to get your message across in less than five seconds on a banner.
  • Digital media files that are ready for you to download and use.
  • Contests and reward programs to keep your team motivated.
  • Leasing tips to lease more apartments NOW using the secrets relationship leasing.
  • How to get every single resident who is up for renewal into the office with in 24 hours so that you can convince them to renew.
  • 4 secrets to increase rents with out losing renters.
  • How to increase your advertising by 30% without spending any more money.
  • Ten good ideas for improving communications with your residents.
  • You will also learn: Body Language Basics, Telephone Training, how to Coach the Leasing Team, Creating a Great Webinar, Employee Recognition, Event Planning, High Performance Leasing Teams, Internet Marketing Fundamentals, Marketing Basics, Media And Public Relations, Motivating Your Leasing Team, Grid Marketing, Overcoming Sales Objections, Presentation Skills, Quote Writing That Close the Lease, Sequential Prospecting and Lead Generation, Leasing Fundamentals, Servant Leadership, Social Media Marketing, Telephone Etiquette, Top 10 Leasing Secrets, Event Outreach Training


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Dear Apartment Professional,

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Tami L. Siewruk

Tami Siewruk

Editor and Publisher

P.S. In my 25 plus years in the apartment management business, I never had a newsletter like this to help me. But I was in Houston when you couldn’t give away an apartment, so I had no choice. To survive, I did everything I could to learn about, create and develop better marketing techniques. I was in Largo, Florida with 257 vacant apartments out of 394, had to lease-up new construction communities in markets that were over built and a whole lot more. And I vowed that as soon as I had the chance, I would launch a newsletter like Sales & Marketing Magic to create an easier way for all of us to share crucial information.

P.P.S. Please remember that all the risk of this offer is on our side. You have absolutely nothing to lose by sending in your order. Should you ever decide that the information is not helping make you more successful in your job, you can get ALL of your money back. Every penny.