The marketing/sales “funnel”  that marketers are so focused on is outdated with respect to today’s social consumers.The traditional customer journey, or sales funnel, is one directional. As prospective customers make their way throughthe funnel, they pass through stages: Awareness, Interest,Evaluation, Commitment, Referral, and (hopefully) Repetition.The framework doesn’t account for any type of outside influence resulting from social media  and new media interactions. If you want to know more about this and how to modify the sales funnel read this report.