Rent Increases & Concessions Part Three FACTORS THAT SUPPORT VALUE—AND THEREFORE, A HIGHER RENTAL RATE It’s important to lease not only from a position of value but also from a position of competitive advantage; and these advantages are the factors that support higher rental rate you’re requesting from the resident or prospective resident. As compared […]
Rent Increases & Concessions Part Two SENDING THE RIGHT SIGNALS Sometimes sending the right signals is as simple as stopping ourselves from sending the wrong ones. How can they tell when we’re not completely sold on the value we’re offering, ourselves? The most glaring signal is that an uncertain Leasing Professional will avoid discussion of […]
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