Archive for the
‘Apartment Marketing’ Category

Using Apartment Leasing Concessions for Wisely …IF you must. Here’s a surprise…an article from me on how to offer apartment leasing concessions! You don’t see that very often, and most of you know why. As a long-time opponent, I’m convinced that they make absolutely no sense. In a battle of concessions, communities are essentially competing […]

  Just like our year has four seasons during which temperatures rise and fall, the real estate market has four general cycles during which prices rise and fall; but while spring, summer, fall, and winter last only a few months, cycles in the real estate market last longer—seven to ten years. Keep in mind that […]

Despite COVID-19, Apartment Demand is still there!  Download Google search demand graphics for the past 30 and 7 days by state. Are People Leasing Apartments Today Note: This PDF was purposely left in black and white for small download size. Nothing fancy here 🙂         I am, of course, writing this from […]

We wanted to let you know that Google and Yelp Temporarily Removed Several Features Due to COVID-19 Google and Yelp are temporarily removing some features from Google My Business as a result of limitations caused by the COVID-19 situation. FROM GOOGLE “During the unprecedented COVID-19 situation, we are taking steps to protect the health of […]

Hotjar is one of the leading “heatmap analytics” solutions (others include Clicktale and Crazy Egg). Heatmaps are visual representations of how visitors interact with your site and help you understand what visitors are looking for, what they care about, and how well your site meets their expectations. Many marketers find this visual approach to website […]

SEO HUGE news and means a lot of work! Google has recently updated the way that they track “vicinities,” or locations, and in doing so, locations have been completely changed in their back end and how they serve us this data. Because of this, we have to re-map these locations in our systems. Google no […]

Apartment Industry Speakers Are you seeking the perfect apartment industry speaker for your next event? You want a professional apartment leasing, marketing or management speaker who will emotionally connect with your attendees, entertain them, give great content and leave them educated and motivated? Are you looking for a proven apartment professional who leaves their ego […]

September 10, 2018


Apartment Marketing

Time For New Social Media Platforms  Apartment Marketing We’ve noticed apartment traffic from Facebook to our websites is going down. We share apartment community blog posts on our clients websites timeline for SEO benefit, and the number of visitors we attract to our sites has dropped in the past year-and-a-half. Overall, website traffic is going […]