How the multifamily industry thinks about resident referrals has changed. The old school “refer-a-friend program” happens every day and apartment marketing teams have yet to figure out how to monetize the conversation that social media marketing has provided. With the Right Focus on Social Media, Resident Referrals Have a Huge Impact on Apartment Marketing Social […]
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‘Apartment Marketing’ Category
Your Staff is Your Best Publicity Asset By Russell Trahan Throughout the business landscape, countless days and hours are spent on the hiring process—rifling through resumes, conducting phone and in-person interviews and vetting potential hires—and for good reason. Company payroll budgets only contain so much flexibility for new employees, and selecting the correct individual […]
Hello John! Here is the reading list you requested. I will post my weekly reading list here weekly for you and anothers please comment on articles so we can have a discussion. [View the story “Friday Night Reading” on Storify]
12 Holiday Apartment Marketing Ideas This time of year apartment leasing traffic is historically slower than the rest of the year. That means leasing professionals have a little bit more time to focus on their apartment community’s residents and people who have not leased an apartment but may have visited or contacted the leasing center. […]
Summary Victor Calanog Reis VP of Economics & Research, Dr. Victor Calanog, provides an update on the apartment sector performance for the 3rd quarter of 2013. Vacancy rate dropped 10 basis points to 4.2% Current vacancy rate 100 basis points below national long term average vacancy rate Asking and effective rents grew by 0.9% and […]
63% of US consumers say they delete emails immediately if they are not optimized for mobile. Are your emails optimized?
Take Your Online Local Advertising to the Next Level By Allison Nuanes Your business probably has a Facebook page, and maybe even a Twitter account, but what about an active local profile, such as on Google+ Local, or Yelp? If you’re not using your local profiles to get customers to “check in” to your establishment […]
“I’ve included a few links on this MultifamilyPro blog posting for you to investigate further so be sure to check those out. If you’ve got any questions or comments feel free to tweet me http://www.Twitter.com/Joshua_Swanson, leave a comment below or even tweet http://www.Twitter.com/@MultifamilyPro. I hope this tip was helpful and stay tuned for one […]
By understanding the thought processes of today’s renters, you have the tools to cultivate a tactical apartment marketing plan to increase occupancy and resident retention. This guide will provide you with insight on how renters are searching for apartments, their interaction preferences, and what they would like to receive from their communities moving forward. FRMS […]
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