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Archive for the
‘Apartment Marketing’ Category
By Tami Siewruk Strengthening Your Fitness Center Leasing Strategy and Promote Resident Retention There was a time when being able to boast an on-site fitness center afforded you the best folding rowing machine in a distinct competitive advantage. Unfortunately, those days are gone. Today, most (if not all) of your competitors have fitness centers, and […]
By Tami Siewruk Multifamilypro Do you have a complete integrated marketing strategy? An extremely powerful under-utilized leasing and marketing tool that we have in the apartment industry is the resident testimonial. Yet many times we use the excuse of being “too busy” or “I am not comfortable asking” to not actively request testimonials from our […]
80% of CEOs Do Not Really Trust Marketers (Except If They Are “ROI Marketers”) 80% of CEOs admit they do not really trust and are not very impressed by the work done by Marketers – while in comparison, 90% of the same CEOs do trust and value the opinion and work of CFOs and CIOs. […]
“Discover What Renters Love!” Free attendance … limited to the first 500 people … Join Christie Fleck Struble, Director of Marketing for For Rent Media Solutions and Host Tami Siewruk Chief Imagination Officer for Multifamilypro on Valentine’s Day, February 14th at 1pm EST to “Discover What Renters Love!” For Rent Media Solutions went to your […]
Over the past few years multifamily marketing has felt obligated to create a dynamic presence on every social media platform available. Now that our industry is getting the idea that the current set of the coolest, newest social media platforms is never going to be a static group, and that there will always be the new and cool social […]
January 27, 2013
From the series “What is included in your integrated marketing strategy?” “What is the purpose of apartment marketing?” This question received different answers from everyone I asked. Is it to communicate?: Show the unique features of our apartments and/or services? Show how potential residents will benefit? How are your apartments and community different? Generate leads […]
n This time of year, doesn’t it just feel as though everything is flying straight at us at warp speed? With so many things that need to get done, it’s hard not to feel rushed. You’re probably already wishing for Valentine’s Day decorating and marketing ideas for your apartment community; so here’s a Valentine’s Day […]
January 14, 2013
Apartment Marketing, referrals, retention
Apartment Marketing, Resident Referrals, Resident Retention, Traffic
Now available FREE On Demand Videos Join multifamily’s resident satisfaction and retention authorities, Lia Smith and Jen Piccotti of SatisFacts. The absolute most effective thing you can do to keep your efforts on track is to safeguard your most valuable investment: the customers you already have. Given the high cost of turnover and that the […]
The marketing/sales “funnel” that marketers are so focused on is outdated with respect to today’s social consumers.The traditional customer journey, or sales funnel, is one directional. As prospective customers make their way throughthe funnel, they pass through stages: Awareness, Interest,Evaluation, Commitment, Referral, and (hopefully) Repetition.The framework doesn’t account for any type of outside influence resulting […]
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