Over the past few years multifamily marketing has felt obligated to create a dynamic presence on every social media platform available. Now that our industry is getting the idea that the current set of the coolest, newest social media platforms is never going to be a static group, and that there will always be the new and cool social […]
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Team-Building and Traffic Generation x2 Our goal at Newport and Concord Village is to cross-train all our staff, increase qualified traffic, encourage return visits, and improve our closing ratios. In addition, by cross-training, we will be able to improve the market-ready condition of our vacant apartments and decrease the response time to our maintenance requests. […]
Make Your Community a Stop on the Tour Route “If you’re marketing to families, why not host field trips to your community from the local schools. This can be an educational opportunity for children to see how a community runs. Have your head service technician explain maintenance. Let the grounds people show off their work […]
July 22, 2010
Apartment Leasing, Apartment Management, Apartment Marketing, Apartment On-site, Apartment Service Teams, Budget, Economy, Motivation, Multifamily Brainstorming, Multifamily Compliance, Multifamily Industry, People, Product, Resident Referrals, Resident Retention, Senior Communities, Social Media Marketing, Student Communities, Tech, Training, Trend
Reduce Vacancy Loss: Step Up Your Move-In Dates “You have 24 Notice to vacates for the month ending. How do you rent the apartments quickly and get the new resident to move in as soon as possible? I was faced with this situation several years ago when I had just begun as the new Manager […]
Part ONE: You lost me at Hello! There is a culture shift today between businesses and the customer. This transition is from commercial to social, from product to relationship. Marketing success is requiring businesses to convert well-calculated commercial messages into an authentic human voice spoken from a word of mouth ambassador. Social does not simply […]
Happy Friday, everyone! To end our week with a little food for thought, I wanted to share a quick exchange that’s kicking up this morning on Twitter about our upcoming Dallas Optimization Summits because it opened the door to a conversation that I want to have with every single one of you! The conversation started […]
I have never shared a link to an article as a single post on this blog until now. If you are using or planning a fan page on Facebook you need to read this article, in fact read it twice and bookmark it! From the article: Facebook recently announced a series of changes to its […]
The Multifamily Firm That Does Not Adhere To Technological Advances Is Making A Costly Mistake. Let’s face it; you’re not the only game in town. There are apartment communities all over and they may even be right next door. So why should the prospective resident pick your property to be their new home? That’s a […]
ForRent.com embraces virtual communication through new Layar mobile application Apartment seekers can search thousands of ForRent.com apartment listings through the world’s first augmented reality browser ForRent.com, anchor Web site of For Rent Media Solutions™, has launched an augmented reality Layar mobile application. The application lets apartment seekers view their current location through the camera of […]
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