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‘Tami Siewruk’

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For most of us, business cards are an indispensable way of providing our contact information to everyone we come into contact with in a professional capacity. It’s a “no brainer” that business cards are a fantastic way to help others get in touch with us when they need us.  Unfortunately, these valuable little tools are […]

During the follow-up process, it is often difficult to make personal contact with a Future Resident.  Many times we will reach someone’s  voice mail.  The next time you get a recording instead of a living, breathing human being; don’t get frustrated and hang up.  As a Leasing Professional, you should leave a message on every […]

By Jamie Gorski Why do winners win? How do you become a self-made winner? Winners work hard at learning from other winners. It is up to you to learn from these examples and become a self-made winner. Here’s what I’ve learned from other winners. 1.    Persistence “Keep on going and the chances are you […]

By Tami Siewruk Anyone who has known me, including our long-time Sales and Marketing Magic subscribers, can attest that “leasing with concessions” is practically an expletive in my vocabulary.  Choosing whether or not to offer leasing concessions is often not a decision you or a supervisor makes rather it is one that the market dictates […]

By Tami Siewruk Warfare is one of the most common analogies used to describe the marketing process.  Most of us have read books and articles with titles like “Guerilla Marketing” or “Strategic Marketing”, and most of us suspect (especially when budgeting time rolls around) that our corporate conference rooms aren’t that different from military command […]

Wouldn’t it be nice if we didn’t have to worry about lease expirations? If every resident simply moved in and stayed….and stayed…and stayed? Ah, but this is the real world—and in the real world, leases expire and residents move out. Even the best resident retention plan won’t  eliminate turnover. Because lease expirations are a fact […]

Happy Friday, everyone!  To end our week with a little food for thought, I wanted to share a quick exchange that’s kicking up this morning on Twitter about our upcoming Dallas Optimization Summits because it opened the door to a conversation that I want to have with every single one of you! The conversation started […]

I have never shared a link to an article as a single post on this blog until now. If you are using or planning a fan page on Facebook you need to read this article, in fact read it twice and bookmark it! From the article: Facebook recently announced a series of changes to its […]

The Multifamily Firm That Does Not Adhere To Technological Advances Is Making A Costly Mistake. Let’s face it; you’re not the only game in town. There are apartment communities all over and they may even be right next door.  So why should the prospective resident pick your property to be their new home?  That’s a […]