Apartment meme What is a meme you ask? A Meme (pron.: /ˈmiːm/; meem)[1] is “an idea, behavior or style that spreads from person to person within a culture.”[2] A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, […]
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Posts Tagged
‘Multifamily Marketing’
80% of CEOs Do Not Really Trust Marketers (Except If They Are “ROI Marketers”) 80% of CEOs admit they do not really trust and are not very impressed by the work done by Marketers – while in comparison, 90% of the same CEOs do trust and value the opinion and work of CFOs and CIOs. […]
“Discover What Renters Love!” Free attendance … limited to the first 500 people … Join Christie Fleck Struble, Director of Marketing for For Rent Media Solutions and Host Tami Siewruk Chief Imagination Officer for Multifamilypro on Valentine’s Day, February 14th at 1pm EST to “Discover What Renters Love!” For Rent Media Solutions went to your […]
Over the past few years multifamily marketing has felt obligated to create a dynamic presence on every social media platform available. Now that our industry is getting the idea that the current set of the coolest, newest social media platforms is never going to be a static group, and that there will always be the new and cool social […]
January 27, 2013
Everyone knows resident testimonials gives your marketing and leasing team a “proof advantage” which boosts new leases and leasing without concessions. The reason is fairly simple—if you say how great the community is, it’s just bragging; but if residents say it for you, it must be true! The problem with getting great resident testimonials is […]
One important part of developing a successful apartment community marketing plan is to size up your marketing strategy to that of your competitor’s. Here are a few tips that every community should analyze for gain a stronger competitive advantage: Real Competitor- Do you really know who the each community’s competitors really are? When was the […]
By: The Smart Girls of Smart Apartment Solutions, Dawn Ford, Paige Perry and Megan Orser Millennials, also known as echo-boomers, a term used to describe those born between 1980 and 2000. By 2010, this demographic will outnumber both Baby Boomers and Gen-X’ers, and is presenting vast and unique opportunities to the student housing market. While […]
By: Megan Orser, Paige Perry and Dawn Ford, the Smart Girls of Smart Apartment Solutions For many years, the fear of outreach marketing has caused those in the apartment industry to refer to outreach marketing as a four-letter word. We budget for outreach marketing but can anyone say they have seen direct benefits from their […]
Unnecessarily redundant tasks are like weeds in a garden, and eliminating them can help you become far more efficient. Here are a few tips to help you turn your staff into a “mean, lean, operating machine”! 1. Give each member of your staff a stack of index cards. Ask them to consider all the tasks […]
Our communities have a very aggressive resident referral program. We encourage our residents to refer friends, co‑workers, etc. Recently, at two of our Ohio communities, we started making up “Resident Referral Gift Baskets.” These baskets contain candy, Play‑Doh, squirt guns, bubbles, gum, community brochures, and a resident referral flyer. The flyer explains the program: $200 […]
December 30, 2010
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