If paid referral incentives are legal in your area, consider increasing your reward just before the holidays, when residents are likely to be inspired by the idea of extra cash. Each year, we use thousands of doorhangers to promote holiday referrals, and also attach a reminder to every service request in order to keep the […]
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‘Multifamily Marketing’
Our goal at Newport and Concord Village is to cross-train all our staff, increase qualified traffic, encourage return visits, and improve our closing ratios. In addition, by cross-training, we will be able to improve the market-ready condition of our vacant apartments and decrease the response time to our maintenance requests. Our team members include the […]
November 19, 2010
A few years ago at one of the Brainstorming Educational Sessions “Practical Leasing Strategies, Creative Marketing Ideas and Proven Management Techniques from Across the USA.” was presented by Donna Olson of Olson Training, Kara Rice of Gracehill, and Rebecca Rosario of Full House Marketing, this sessions was both entertaining and idea-packed as it took attendees […]
We all know that one important part of traffic generation is outreach marketing; building relationships with area employers, locators, and other community organizations in the hopes that they will send apartment-seekers our way. We also know that there is much more to successful outreach marketing than simply dropping off some brochures or bringing in the […]
It’s important to us that we stay on top of (and, ideally, ahead of) the needs of our customers and event attendees; so we regularly ask members of our online community to share their thoughts and insights. We recently asked marketing professionals who attended our most recent Brainstorming Sessions this question: Based on today’s marketplace, […]
Happy Friday, everyone! To end our week with a little food for thought, I wanted to share a quick exchange that’s kicking up this morning on Twitter about our upcoming Dallas Optimization Summits because it opened the door to a conversation that I want to have with every single one of you! The conversation started […]
I have never shared a link to an article as a single post on this blog until now. If you are using or planning a fan page on Facebook you need to read this article, in fact read it twice and bookmark it! From the article: Facebook recently announced a series of changes to its […]
The Multifamily Firm That Does Not Adhere To Technological Advances Is Making A Costly Mistake. Let’s face it; you’re not the only game in town. There are apartment communities all over and they may even be right next door. So why should the prospective resident pick your property to be their new home? That’s a […]
ForRent.com embraces virtual communication through new Layar mobile application Apartment seekers can search thousands of ForRent.com apartment listings through the world’s first augmented reality browser ForRent.com, anchor Web site of For Rent Media Solutions™, has launched an augmented reality Layar mobile application. The application lets apartment seekers view their current location through the camera of […]
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