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One important part of developing a successful apartment community marketing plan is to size up your marketing strategy to that of your competitor’s. Here are a few tips that every community should analyze for gain a stronger competitive advantage: Real Competitor- Do you really know who the each community’s competitors really are? When was the […]

February – Monthly Celebrations AMD Awareness and Low Vision Month American Heart Month American History Month American Macular Degeneration Month Berry Fresh in the Sunshine State Month (Strawberries in February from Florida!) Black History Month (or National Afro-American History Month) Boost Your Self Esteem Month Canned Foods Month Expert Success Month International Boost Your Self-esteem […]

We’re happy to announce the news that so many of you have been waiting for! The next Annual Multifamily Housing Brainstorming Sessions™ and Executive Brainstorming Sessions™ will be held… September 14-16, 2011 (with pre-event Meet & Greet on Tuesday, September 13) at the Renaissance Glendale Hotel & Spa, Phoenix, Arizona Registration is now open at […]

I have a few thoughts to share on the topic of social media today, and I should tell you up front that I intend this post to provoke conversation, and I hope you’ll participate! You all know how passionate I am about the need to begin using social media now, because I truly do believe […]

Part ONE: You lost me at Hello! There is a culture shift today between businesses and the customer. This transition is from commercial to social, from product to relationship.  Marketing success is requiring businesses to convert well-calculated commercial messages into an authentic human voice spoken from a word of mouth ambassador. Social does not simply […]

Companies spend millions each year asking agencies and marketers to brand their companies in order to reach more prospects. But, how often do these same companies look carefully at the brand that is already built for them by their loyal, current customers? Like it or not, your mhelpdesk “fan base” already has built your brand […]

It’s important to us that we stay on top of (and, ideally, ahead of) the needs of our customers and event attendees; so we regularly ask members of our online community to share their thoughts and insights.  We recently asked marketing professionals who attended our most recent Brainstorming Sessions this question:  Based on today’s marketplace, […]

Happy Friday, everyone!  To end our week with a little food for thought, I wanted to share a quick exchange that’s kicking up this morning on Twitter about our upcoming Dallas Optimization Summits because it opened the door to a conversation that I want to have with every single one of you! The conversation started […]