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‘Apartment Trends’

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Our good friend and top Brainstorming Facilitator Tina Cavaco sent us this AMAZING link! In Hong Kong, because of the space, apartments are small and expensive. Gary Chang, an architect, decided to design a 344 sq. ft. apartment to be able to change into 24 different designs, all by just sliding panels and walls. He […]

Essential Steps of the Leasing Process 1.  Effectively handle all requests for information about your community, including telephone,email, Internet and regular mail inquiries, with the goal of developing a relationship in order to persuade the future resident to visit the community personally and ultimately lease. 2.  Meet and greet future residents (at the front door […]

By Bradford K. Marting and Jennifer A. Nevitt Casey Establishing prices for apartments has become an often debated topic of late.  Whatever system used to evaluate and set rent levels is considered a pricing model.  There are manual systems, automated systems, and hybrid systems.  Pricing models support various strategies at different times based on particular […]

It’s important to us that we stay on top of (and, ideally, ahead of) the needs of our customers and event attendees; so we regularly ask members of our online community to share their thoughts and insights.  We recently asked marketing professionals who attended our most recent Brainstorming Sessions this question:  Based on today’s marketplace, […]

Motivating Your Millennial Employees By Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed When Amanda Ross learned that her company was planning to place several recent college grads in her customer service department she started to worry. Amanda herself had joined the company right out of college. Now 37 years old, Amanda has supervised Customer […]