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By understanding the thought processes of today’s renters, you have the tools to cultivate a tactical apartment marketing plan to increase occupancy and resident retention. This guide will provide you with insight on how renters are searching for apartments, their interaction preferences, and what they would like to receive from their communities moving forward. FRMS […]

Monitoring Resident Conversations Like the apartment industry mantra about location, now it’s all about “data, data, data.” If you’re not tracking who’s having conversations about your apartment communities and whether those conversations are resulting in new leases, then you’re missing some of that data. Just think for a minute about the value you’d get from […]

Resident Retention Plan By Tami Siewruk Step One: Assess Your Current Resident Retention Efforts Before going ahead in earnest, you’ll have to take a good, hard look at your current efforts. Even if you have plenty of great ideas in mind, you’ll have to know where to target them. We will email you  The Multifamilypro […]

Hug Your Apartment Residents Over The Phone By Tami Siewruk Every solid apartment marketing  plan should include a resident retention plan. The resident retention plan should include an action that set’s aside one day each quarter just to thank your residents.  Have everyone get on the telephone and call just to say thanks to your […]

By Tami Siewruk Think about what residents in your apartment community really, really want. Although their needs are numerous and complex, most of them ultimately center on personal issues like success, dignity,respect, individual achievement, and knowledge. If you can build your resident service enhancements around these seven key issues, you’ll have a better chance of […]