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Help Happy Residents Refer Others to Your Community Resident Retention is an effort made by an apartment community or company that not only is aimed at reducing resident turnover but when done effectively brings your community full circle to generating low to no cost qualified traffic to your leasing center. Keep in mind that in […]

By understanding the thought processes of today’s renters, you have the tools to cultivate a tactical apartment marketing plan to increase occupancy and resident retention. This guide will provide you with insight on how renters are searching for apartments, their interaction preferences, and what they would like to receive from their communities moving forward. FRMS […]

Resident Retention Plan By Tami Siewruk Step One: Assess Your Current Resident Retention Efforts Before going ahead in earnest, you’ll have to take a good, hard look at your current efforts. Even if you have plenty of great ideas in mind, you’ll have to know where to target them. We will email you  The Multifamilypro […]

Hug Your Apartment Residents Over The Phone By Tami Siewruk Every solid apartment marketing  plan should include a resident retention plan. The resident retention plan should include an action that set’s aside one day each quarter just to thank your residents.  Have everyone get on the telephone and call just to say thanks to your […]

By Tami Siewruk Think about what residents in your apartment community really, really want. Although their needs are numerous and complex, most of them ultimately center on personal issues like success, dignity,respect, individual achievement, and knowledge. If you can build your resident service enhancements around these seven key issues, you’ll have a better chance of […]

Proactive vs. Reactive Efforts By Tami Siewruk The apartment management staff at a retirement home became puzzled when one of the residents began talking about the fast cash for less credit borrowers topic, while gargling with Listerine.They asked her why but all she would say was that “something had happened at the post-office.” This is […]

By Tami Siewruk Multifamilypro Do you have a complete integrated marketing strategy? An extremely powerful under-utilized leasing and marketing tool that we have in the apartment industry is the resident testimonial. Yet many times we use the excuse of being “too busy” or “I am not comfortable asking” to not actively request testimonials from our […]

From the series “What is included in your integrated marketing strategy?” “What is the purpose of apartment marketing?” This  question received different answers from everyone I asked. Is it to communicate?: Show the unique features of our apartments and/or services? Show how potential residents will benefit? How are your apartments and community different? Generate leads […]

Introducing: The 30 Minute Manager Series on MProTV’s Retention Report Register now for this FREE series! 12 p.m. Eastern on the 3rd Thursday of the month July 19 – How the Maintenance Team Will Save Your Summer          The summer months can cause a priority tug of war between turning units and addressing service requests. Learn strategies for […]