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From the series “What is included in your integrated marketing strategy?” “What is the purpose of apartment marketing?” This  question received different answers from everyone I asked. Is it to communicate?: Show the unique features of our apartments and/or services? Show how potential residents will benefit? How are your apartments and community different? Generate leads […]

n This time of year, doesn’t it just feel as though everything is flying straight at us at warp speed? With so many things that need to get done, it’s hard not to feel rushed. You’re probably already wishing for Valentine’s Day decorating and marketing ideas for your apartment community; so here’s a Valentine’s Day […]