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We’re happy to announce the news that so many of you have been waiting for! The next Annual Multifamily Housing Brainstorming Sessions™ and Executive Brainstorming Sessions™ will be held… September 14-16, 2011 (with pre-event Meet & Greet on Tuesday, September 13) at the Renaissance Glendale Hotel & Spa, Phoenix, Arizona Registration is now open at […]

One of the best things you can do to improve your team’s training plan is to add Skill Gap Analysis. This step helps the trainer to identify gaps in performance and areas for added training and development. Benchmarking The first step in conducting a thorough Skill Gap Analysis is to create a picture of what […]

Essential Steps of the Leasing Process 1.  Effectively handle all requests for information about your community, including telephone,email, Internet and regular mail inquiries, with the goal of developing a relationship in order to persuade the future resident to visit the community personally and ultimately lease. 2.  Meet and greet future residents (at the front door […]

Companies spend millions each year asking agencies and marketers to brand their companies in order to reach more prospects. But, how often do these same companies look carefully at the brand that is already built for them by their loyal, current customers? Like it or not, your mhelpdesk “fan base” already has built your brand […]

This is a great tool given to me by my Asset Manager to better manage my lease expirations with my traffic trends.  This idea took some getting used to because I was trained that we only offer 6 and 12-month lease terms. Those were the options no matter what month you leased an apartment home. With the Lease Expiration Board […]

Wouldn’t it be nice if we didn’t have to worry about lease expirations? If every resident simply moved in and stayed….and stayed…and stayed? Ah, but this is the real world—and in the real world, leases expire and residents move out. Even the best resident retention plan won’t  eliminate turnover. Because lease expirations are a fact […]

Last week, we shared with you some of the responses we received after asking marketing professionals what skills they felt today’s Marketing Director must possess.  We also asked the same question of training professionals:  Based on today’s marketplace, what important new skills do you feel a Training Director needs to possess? Again, selected some of […]