Archive for the
‘Economy’ Category

Team-Building and Traffic Generation x2 Our goal at Newport and Concord Village is to cross-train all our staff, increase qualified traffic, encourage return visits, and improve our closing ratios. In addition, by cross-training, we will be able to improve the market-ready condition of our vacant apartments and decrease the response time to our maintenance requests. […]

Make Your Community a Stop on the Tour Route “If you’re marketing to families, why not host field trips to your community from the local schools. This can be an educational opportunity for children to see how a community runs. Have your head service technician explain maintenance. Let the grounds people show off their work […]

By Tami Siewruk Anyone who has known me, including our long-time Sales and Marketing Magic subscribers, can attest that “leasing with concessions” is practically an expletive in my vocabulary.  Choosing whether or not to offer leasing concessions is often not a decision you or a supervisor makes rather it is one that the market dictates […]

This article is being republished for Alicia and Derek. Special Note to Alicia and Derek: When you have no availability in your one-bedroom apartments, it’s time to increase the rents. One of the biggest issues I see with apartment communities across the country is that they treat community occupancy as a whole when they should […]

The Multifamily Firm That Does Not Adhere To Technological Advances Is Making A Costly Mistake. Let’s face it; you’re not the only game in town. There are apartment communities all over and they may even be right next door.  So why should the prospective resident pick your property to be their new home?  That’s a […]

(And Other Soft Market Tips) By Doug Chasick, CPM®, CAPS, CAS, Adv. RAM, CLP, SLE Here’s a PROVEN strategy to deal with Resident turnover in a soft market. I’ve used it many times and it has always worked better than sending out renewal letters when my market disappeared! This idea is based on my belief […]

Employment Odds Favor Social Media Addicts Beverly Hills, CA – It pays to be a regular user of Twitter, Facebook and YouTube. Employers are searching for people who are “addicted” to these sites, because social media is the cheapest and most effective way for brands to build their reputations. Your odds of getting a job […]

July 29, 2009


Economy, People, Tech

A recent nationwide study of rents and occupancy, conducted by RealFacts for 2Q09, reveal that renters are showing resistance to paying a premium to rent an apartment in a high-end market. Rents were in decline in every market nationwide in the current quarter except for a few modest increases in Tampa-St Petersburg, FL at 1.2%; […]

Get more returns from your employees for fewer dollars By John Schaefer The only good thing about today’s challenging economy is that many established recognition and performance programs are open for review that might not hit the radar in healthier economic times. Everyone is looking for ways to make sure they’re getting the most benefit […]