By understanding the thought processes of today’s renters, you have the tools to cultivate a tactical apartment marketing plan to increase occupancy and resident retention. This guide will provide you with insight on how renters are searching for apartments, their interaction preferences, and what they would like to receive from their communities moving forward. FRMS […]
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Telephone Follow Ups Hello, I am laughing because today we are going to start with telephone follow ups. There are times that I become so frustrated when I want to call someone and can’t find the telephone number on their website. Seems like the telephone is headed towards extinction! When it comes to providing a […]
Monitoring Resident Conversations Like the apartment industry mantra about location, now it’s all about “data, data, data.” If you’re not tracking who’s having conversations about your apartment communities and whether those conversations are resulting in new leases, then you’re missing some of that data. Just think for a minute about the value you’d get from […]
Boring Apartment Marketing Videos I was surfing around the Internet looking at apartment websites (which I often do before going into a market) and this super boring apartment marketing video started playing that was supposed to entice me to the pool, or calm myself in the fitness center and then offered me some information on […]
Resident Retention Plan By Tami Siewruk Step One: Assess Your Current Resident Retention Efforts Before going ahead in earnest, you’ll have to take a good, hard look at your current efforts. Even if you have plenty of great ideas in mind, you’ll have to know where to target them. We will email you The Multifamilypro […]
Apartment Leasing and Marketing: The Full Value of Mobile For apartment leasing and marketing it is critical that we understand the value that mobile brings to our assets. In fact I think it is critical. Google presents The Full Value of Mobile in a way we can all understand what we as marketeers in the […]
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