By: The Smart Girls of Smart Apartment Solutions, Dawn Ford, Paige Perry and Megan Orser Millennials, also known as echo-boomers, a term used to describe those born between 1980 and 2000. By 2010, this demographic will outnumber both Baby Boomers and Gen-X’ers, and is presenting vast and unique opportunities to the student housing market. While […]
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By: Megan Orser, Paige Perry and Dawn Ford, the Smart Girls of Smart Apartment Solutions For many years, the fear of outreach marketing has caused those in the apartment industry to refer to outreach marketing as a four-letter word. We budget for outreach marketing but can anyone say they have seen direct benefits from their […]
By the Smart Girls, Dawn Ford, Megan Orser and Paige Perry of Smart Apartment Solutions Do you recall the memories of some of the most important events of your life, graduating high school, going away to college, landing your first job, getting married and becoming a parent? In recalling these memories, what also comes to […]
Sometimes, especially when we take over a property or replace a Manager, we find that the collection policy has not been followed, which almost always produces a major mess. Although it would be nice if we could just tell the Residents that “There’s a new sheriff in town” and you better start paying according to […]
This year’s Brainstorming theme is all about T.I.M.E. (Trends, Ideas, Momentum, Energy), and we know that there are a lot of you who have been waiting for a very long time to be able to attend our event and see for yourselves what thousands of MultifamilyPro’s have been raving about for all these years! We’ve […]
Water trucks roll in and out of our apartment community entrances daily. No fewer than 15 different companies deliver bottled water to various residents. At times, we have traded referrals for free bottled water in our offices. However, we have never really benefited from a concerted shared marketing effort… until this month! There is nothing […]
Today, I came across this an article that a dear friend of ours wrote years ago and it is still very appropriate for today. Enjoy! by Frank Basile Have you ever had days when you worked hard but seemed to accomplish nothing? If so, welcome to the human race! Unfortunately, we all have days like this. […]
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