Fair Housing has been such a hot topic for so long now that most of us can recite “race, religion, color, national origin, sex, familial status, and handicap” in our sleep. We’re all familiar with these as the primary factors that we cannot, by law, consider when presenting or leasing an apartment home. The […]
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To protect the leasing professionals against attacks by persons posing as potential residents, it is the policy of many companies and communities across the country to require all prospective residents to present a photo ID before they can be shown an apartment home. They ask for photo ID as a security measure. These policies’s are […]
Now available FREE On Demand Videos Join multifamily’s resident satisfaction and retention authorities, Lia Smith and Jen Piccotti of SatisFacts. The absolute most effective thing you can do to keep your efforts on track is to safeguard your most valuable investment: the customers you already have. Given the high cost of turnover and that the […]
The marketing/sales “funnel” that marketers are so focused on is outdated with respect to today’s social consumers.The traditional customer journey, or sales funnel, is one directional. As prospective customers make their way throughthe funnel, they pass through stages: Awareness, Interest,Evaluation, Commitment, Referral, and (hopefully) Repetition.The framework doesn’t account for any type of outside influence resulting […]
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