Fair Housing has been such a hot topic for so long now that most of us can recite “race, religion, color, national origin, sex, familial status, and handicap” in our sleep. We’re all familiar with these as the primary factors that we cannot, by law, consider when presenting or leasing an apartment home. The […]
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Archive for 2012
To protect the leasing professionals against attacks by persons posing as potential residents, it is the policy of many companies and communities across the country to require all prospective residents to present a photo ID before they can be shown an apartment home. They ask for photo ID as a security measure. These policies’s are […]
Now available FREE On Demand Videos Join multifamily’s resident satisfaction and retention authorities, Lia Smith and Jen Piccotti of SatisFacts. The absolute most effective thing you can do to keep your efforts on track is to safeguard your most valuable investment: the customers you already have. Given the high cost of turnover and that the […]
The marketing/sales “funnel” that marketers are so focused on is outdated with respect to today’s social consumers.The traditional customer journey, or sales funnel, is one directional. As prospective customers make their way throughthe funnel, they pass through stages: Awareness, Interest,Evaluation, Commitment, Referral, and (hopefully) Repetition.The framework doesn’t account for any type of outside influence resulting […]
For many communities, the conversation has changed over the past 3 years from “why” or “should” we be involved in social media, to “where” and “how” social media should be done. A major component of answering those questions effectively is understanding which social sites your residents are concentrated. Communities should follow, not try to lead, […]
November 13, 2012
Good Management CREATES Good Employees By Charlyne Meinhard You can hire the right employees for your business, but if your managers don’t manage them well, those good employees may wind up messing up, rather than stepping up. Jen and Tim are managers of two totally different functions within Mid-Road Company, but they share the same […]
Because you are part of the package for which residents and prospective residents will be asked to pay more rent, it’s important to refine your own image and skills to the fullest extent possible; and corporate training will only take you so far. It’s helpful to engage in occasional self-assessment to fine-tune the image and […]
Now available FREE On Demand Are you looking to enhance your training program, improve your facilitation skills or gain more knowledge about learning and development in today’s changing workplace?Join the Grace Hill training experts as they present a show on MultifamilyproTV titled Let’s Talk Training! Multifamily Best PracticesIn each Free45-minute episode of this live […]
September 17, 2012
leasing, management, marketing
Apartment Leasing, Apartment Management, Apartment Marketing
A resident’s or future resident’s expectation and perception of value is made up of a lot of different factors; but the level of service your community provides is one of the biggest of them all. The service team has enormous and far-reaching influence over perceived value, reputation, leasing, retention, renewal efforts and more; and yet beyond technical ability, few […]
Everyone knows resident testimonials gives your marketing and leasing team a “proof advantage” which boosts new leases and leasing without concessions. The reason is fairly simple—if you say how great the community is, it’s just bragging; but if residents say it for you, it must be true! The problem with getting great resident testimonials is […]
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