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ForRent.com embraces virtual communication through new Layar mobile application Apartment seekers can search thousands of ForRent.com apartment listings through the world’s first augmented reality browser ForRent.com, anchor Web site of For Rent Media Solutions™,  has launched an augmented reality Layar mobile application. The application lets apartment seekers view their current location through the camera of […]

By David Naffis and Pradeep Elankumaran The Internet as we know it has certainly changed the business world. And just when you thought the web was as good as it could get, it’s about to evolve again. Up until now, the Internet was primarily about sharing information. You put up a web page, post a […]

By Joel R. Nelson, Yardi Systems In a highly competitive business environment, harnessing the power of the Internet can be your best strategic move in meeting the ongoing challenges of attracting prospects, retaining residents, and generating new revenue. Consider that according to Compete, Inc., up to 72 percent of rental prospects with access to the […]

(And Other Soft Market Tips) By Doug Chasick, CPM®, CAPS, CAS, Adv. RAM, CLP, SLE Here’s a PROVEN strategy to deal with Resident turnover in a soft market. I’ve used it many times and it has always worked better than sending out renewal letters when my market disappeared! This idea is based on my belief […]

Mobile applications, or apps and even Free Game Memberships for short, are the future for today’s businesses. While many people associate apps for the iPhone, Blackberry, and Google Android devices as simply fun and games, the fact is that any business can create an app that generates customer interest, garners client loyalty, and positions your […]

We all know that every day that an apartment remains vacant, the more potential income we lose. Just ten years ago, you’d post a listing to your newspaper classifieds. Now, there’s social media and Craigslist, but managing even those real-time media takes time, especially if you are managing multiple properties. RentShout combines social media distribution […]

A real Social Media CHALLANGE has become apparent in the past couple of days, evidenced by a certain management company that’s taking a lot of heat in the media, both on- and off-line. So how does a company respond adeptly, in real time, to controversy in this new world? Managing your reputation effectively in the […]

July 30, 2009

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