Essential Steps of the Leasing Process 1. Effectively handle all requests for information about your community, including telephone,email, Internet and regular mail inquiries, with the goal of developing a relationship in order to persuade the future resident to visit the community personally and ultimately lease. 2. Meet and greet future residents (at the front door […]
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Anyone Can Lease Apartments If you can read this, you can lease. If you have the desire to, you can lease. If you learn, practice and apply the necessary skills, you can lease! Leasing is just like riding a bike, playing tennis, and swimming, using a computer or any other skill that can be acquired. […]
Part One of Three: Review the Leasing Process Over the years, several different leasing approaches and philosophies have come and gone. Our industry has changed, and more importantly, so have the people we serve. Though many of the techniques that we used in the past are still valid, many others are no longer effective. Where […]
We all know that one important part of traffic generation is outreach marketing; building relationships with area employers, locators, and other community organizations in the hopes that they will send apartment-seekers our way. We also know that there is much more to successful outreach marketing than simply dropping off some brochures or bringing in the […]
Are your communities hearing from friends, coworkers and family of former residents? You should be, but it takes a powerful referral strategy to make that happen. Imagine this likely scenario: John Doe leased an apartment, and two years later, he purchased a home. Two months later, his brother called to find out about an apartment, […]
“An Alternative Marketing Source—Increase Occupancy and Rental Income Simultaneously.” By Diane Steele There is a lucrative market of potential renters searching for a property just like yours to live at– the corporate business market. You may think businesses primarily rent corporate business apartments from communities that are large, have a corporate leasing team, or are […]
Brad Marting’s presentation on How to Sharpen Your Financial Analysis Skills was delivered with humor and patience. Brad walked a roomful of mostly right-brain participants through a decidedly right-brain process—in a way that was both clear and interesting! Brad began with a couple of basic questions that illustrate many of our secret—or not so secret—feelings […]
Companies spend millions each year asking agencies and marketers to brand their companies in order to reach more prospects. But, how often do these same companies look carefully at the brand that is already built for them by their loyal, current customers? Like it or not, your mhelpdesk “fan base” already has built your brand […]
There comes a time when we decide it’s time to stop giving away free rent and the competitors aren’t on the same page. I wrote this article to help you and your team make the transition. Here’s how it started. A future resident at my apartment community sent an e-mail to his leasing professional. He’d […]
This article is being republished for Alicia and Derek. Special Note to Alicia and Derek: When you have no availability in your one-bedroom apartments, it’s time to increase the rents. One of the biggest issues I see with apartment communities across the country is that they treat community occupancy as a whole when they should […]
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