By Bradford K. Marting and Jennifer A. Nevitt Casey Establishing prices for apartments has become an often debated topic of late. Whatever system used to evaluate and set rent levels is considered a pricing model. There are manual systems, automated systems, and hybrid systems. Pricing models support various strategies at different times based on particular […]
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This is a great tool given to me by my Asset Manager to better manage my lease expirations with my traffic trends. This idea took some getting used to because I was trained that we only offer 6 and 12-month lease terms. Those were the options no matter what month you leased an apartment home. With the Lease Expiration Board […]
Wouldn’t it be nice if we didn’t have to worry about lease expirations? If every resident simply moved in and stayed….and stayed…and stayed? Ah, but this is the real world—and in the real world, leases expire and residents move out. Even the best resident retention plan won’t eliminate turnover. Because lease expirations are a fact […]
Last week, we shared with you some of the responses we received after asking marketing professionals what skills they felt today’s Marketing Director must possess. We also asked the same question of training professionals: Based on today’s marketplace, what important new skills do you feel a Training Director needs to possess? Again, selected some of […]
It’s important to us that we stay on top of (and, ideally, ahead of) the needs of our customers and event attendees; so we regularly ask members of our online community to share their thoughts and insights. We recently asked marketing professionals who attended our most recent Brainstorming Sessions this question: Based on today’s marketplace, […]
Happy Friday, everyone! To end our week with a little food for thought, I wanted to share a quick exchange that’s kicking up this morning on Twitter about our upcoming Dallas Optimization Summits because it opened the door to a conversation that I want to have with every single one of you! The conversation started […]
Motivating Your Millennial Employees By Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed When Amanda Ross learned that her company was planning to place several recent college grads in her customer service department she started to worry. Amanda herself had joined the company right out of college. Now 37 years old, Amanda has supervised Customer […]
It’s Not Just About Profitability and Survival: Leaders Need to Lead By Pat Heydlauff Political and economic influences have great implications for today’s leaders as they maneuver their way through ever-expanding mine fields. This economy and political climate are forcing leaders to re-think their operating plan. This is a time for action not reaction; a […]
I have never shared a link to an article as a single post on this blog until now. If you are using or planning a fan page on Facebook you need to read this article, in fact read it twice and bookmark it! From the article: Facebook recently announced a series of changes to its […]
The Multifamily Firm That Does Not Adhere To Technological Advances Is Making A Costly Mistake. Let’s face it; you’re not the only game in town. There are apartment communities all over and they may even be right next door. So why should the prospective resident pick your property to be their new home? That’s a […]
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