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It’s Not Just About Profitability and Survival: Leaders Need to Lead By Pat Heydlauff Political and economic influences have great implications for today’s leaders as they maneuver their way through ever-expanding mine fields.  This economy and political climate are forcing leaders to re-think their operating plan. This is a time for action not reaction; a […]

I have never shared a link to an article as a single post on this blog until now. If you are using or planning a fan page on Facebook you need to read this article, in fact read it twice and bookmark it! From the article: Facebook recently announced a series of changes to its […]

The Multifamily Firm That Does Not Adhere To Technological Advances Is Making A Costly Mistake. Let’s face it; you’re not the only game in town. There are apartment communities all over and they may even be right next door.  So why should the prospective resident pick your property to be their new home?  That’s a […]

ForRent.com embraces virtual communication through new Layar mobile application Apartment seekers can search thousands of ForRent.com apartment listings through the world’s first augmented reality browser ForRent.com, anchor Web site of For Rent Media Solutions™,  has launched an augmented reality Layar mobile application. The application lets apartment seekers view their current location through the camera of […]

By David Naffis and Pradeep Elankumaran The Internet as we know it has certainly changed the business world. And just when you thought the web was as good as it could get, it’s about to evolve again. Up until now, the Internet was primarily about sharing information. You put up a web page, post a […]

By Joel R. Nelson, Yardi Systems In a highly competitive business environment, harnessing the power of the Internet can be your best strategic move in meeting the ongoing challenges of attracting prospects, retaining residents, and generating new revenue. Consider that according to Compete, Inc., up to 72 percent of rental prospects with access to the […]

(And Other Soft Market Tips) By Doug Chasick, CPM®, CAPS, CAS, Adv. RAM, CLP, SLE Here’s a PROVEN strategy to deal with Resident turnover in a soft market. I’ve used it many times and it has always worked better than sending out renewal letters when my market disappeared! This idea is based on my belief […]

Mobile applications, or apps and even Free Game Memberships for short, are the future for today’s businesses. While many people associate apps for the iPhone, Blackberry, and Google Android devices as simply fun and games, the fact is that any business can create an app that generates customer interest, garners client loyalty, and positions your […]