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‘Apartment leasing ideas’

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Eight Ways to Improve the Performance of Your Referral Strategy

Are your communities hearing from friends, coworkers and family of former residents? You should be, but it takes a powerful referral strategy to make that happen. Imagine this likely scenario:  John Doe leased an apartment, and two years later, he purchased a home. Two months later, his brother called to find out about an apartment, […]

February 18, 2010

MproMarketing

Apartment leasing ideas, Apartment Marketing, Apartment Training, Resident Retention

Apartment Marketing, Resident Referrals

Multifamily: Is It Time To Revisit Short Term Rentals?

“An Alternative Marketing Source—Increase Occupancy and Rental Income Simultaneously.” By Diane Steele There is a lucrative market of potential renters searching for a property just like yours to live at– the corporate business market. You may think businesses primarily rent corporate business apartments from communities that are large, have a corporate leasing team, or are […]

February 17, 2010

MproMarketing

apartment leasing, Apartment leasing ideas, Apartment Management, apartment management Ideas, Apartment Marketing

Apartment Management, Apartment Marketing

Apartment Leasing:There’s Free Rent Down the Street!

There comes a time when we decide it’s time to stop giving away free rent and the competitors aren’t on the same page. I wrote this article to help you and your team make the transition. Here’s how it started.  A future resident at my apartment community sent an e-mail to his leasing professional.  He’d […]

February 8, 2010

MproMarketing

apartment leasing, Apartment leasing ideas, overcoming leasing objections

Apartment Leasing, Training

Lease Renewal Strategies that Help You Manage

Wouldn’t it be nice if we didn’t have to worry about lease expirations? If every resident simply moved in and stayed….and stayed…and stayed? Ah, but this is the real world—and in the real world, leases expire and residents move out. Even the best resident retention plan won’t  eliminate turnover. Because lease expirations are a fact […]

February 1, 2010

MproMarketing

Apartment leasing ideas, apartment management Ideas, Apartment Training, Multifamily Education, Multifamily Lease management, Multifamily Management, Tami Siewruk

Apartment Leasing, Apartment Management, Apartment Marketing, Budget, Training

Stop Sending Out Renewal Letters When Your Market Goes Soft!

(And Other Soft Market Tips) By Doug Chasick, CPM®, CAPS, CAS, Adv. RAM, CLP, SLE Here’s a PROVEN strategy to deal with Resident turnover in a soft market. I’ve used it many times and it has always worked better than sending out renewal letters when my market disappeared! This idea is based on my belief […]

September 17, 2009

MproMarketing

Apartment leasing ideas, Apartment Management, apartment management Ideas, Lease Renewal Startegies

Economy, Resident Retention

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