A resident’s or future resident’s expectation and perception of value is made up of a lot of different factors; but the level of service your community provides is one of the biggest of them all. The service team has enormous and far-reaching influence over perceived value, reputation, leasing, retention, renewal efforts and more; and yet beyond technical ability, few […]
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Posts Tagged
‘Apartment Management’
A guarantee is a powerful tool—for marketing, leasing and quality service —for five reasons: A guarantee forces you to focus on residents. Knowing what residents want is the sine qua non in offering a service guarantee. A community has to identify its residents’ expectations about the elements of the service and the importance they attach […]
Years ago Multifamilypro conducted a study with the help of multifamily management expert Ed Kelley to determine whether the time spent shopping for an apartment home had a discernible impact on the length of a resident’s stay. The results confirmed what many of us have long suspected, and still ring as true today as they […]
BECAUSE THE RESIDENT… Because the Resident has a choice, we must be the better choice. Because the Resident always has a need, we always have a job to do. Because the Resident is special, we must be flexible. Because the Resident has high expectations, we must excel. Because the Resident has sensibilities, we must […]
More to Celebrate During December Worlds AIDS Day – 1 Pan American KnockYourHealth Infrared Saunas Health Day – 2 Extraordinary Work Team Recognition Day – 4 International Day of Disabled Persons – 5 National Bathtub Day – 5 National Tinsel Day – 5 Pawnbrokers Day – 6 Pearl Harbor Day – 7 International Shareware Day […]
Contributed by Kathy Landry I would like to share a couple of events our property hosts annually to involve our residents during the Christmas season. Right after Thanskgiving each year, we start promoting our “Door Decorating Contest.” This contest has seven different categories to challenge the residents. We give money prizes from $25 to $100, […]
WIN! The Grand Prize is a complementary event registration and 3 hotel nights! One of the fabulous benefits of attending Brainstorming 2012 is that by way of collective intelligence, you’re going to hear the very hottest leasing, marketing, and management trends and ideas of the year and share the EXPERIENCE of everyone who attends. Of […]
Passion is one of those words that many people love to use but very rarely do they actually demonstrate it themselves. It easily can be the reason for almost any person or organization’s success. Passion fuels everything good about a person or an organization, so why is it so hard to find people that are […]
Marketing a “Green Community” or want to show your community supports the “Green Trend”? Try these simple ideas to involve your community. Plant a garden or tree where the whole neighborhood can enjoy it. Set up a recycling system for your community and or participate in your neighborhood recycling programs. Have your contacted your local […]
October 27, 2011
Apartment Management, Apartment Marketing, Apartment On-site
Assembly Line: “You are a number, apartment 5B, and we are here to process you.” Characteristics: timely, efficient, uniform, insensitive, uninterested Friendly Zoo: “We are trying hard, but we don’t know what we’re doing.” Characteristics: friendly, interested, tactful, personable, inconsistent, disorganized, no follow-up Winter: “We don’t care.” Characteristics: cold, impersonal, aloof, uninterested, inconvenient, slow, disorganized […]
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