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1.   Don’t use the word “take-over”—ever when changing apartment management companies! This implies a hostile environment and immediately puts existing employees on the defensive. Use instead “transition.” 2.   Keep in mind that the transition, regardless of how smoothly it goes, will initially be very stressful for the existing all on-site employees.  Treat them with respect […]

Unnecessarily redundant tasks are like weeds in a garden, and eliminating them can help you become far more efficient. Here are a few tips to help you turn your staff into a “mean, lean, operating machine”! 1. Give each member of your staff a stack of index cards. Ask them to consider all the tasks […]

Does your business have what it takes to consistently win in today’s market?  How about keeping your customers loyal?  If you think the price of your products or services is the reason you are attracting or not attracting and maintaining customers, think again.  Today’s customers are savvy and want much more from their relationship with […]

By Tami Siewruk Anyone who has known me, including our long-time Sales and Marketing Magic subscribers, can attest that “leasing with concessions” is practically an expletive in my vocabulary.  Choosing whether or not to offer leasing concessions is often not a decision you or a supervisor makes rather it is one that the market dictates […]

A few years ago at one of the  Brainstorming Educational Sessions  “Practical Leasing Strategies, Creative Marketing Ideas and Proven Management Techniques from Across the USA.”  was presented by Donna Olson of Olson Training, Kara Rice of Gracehill, and Rebecca Rosario of Full House Marketing, this sessions was both entertaining and idea-packed as it took attendees […]

Brad Marting’s presentation on How to Sharpen Your Financial Analysis Skills was delivered with humor and patience. Brad walked a roomful of mostly right-brain participants through a decidedly right-brain process—in a way that was both clear and interesting! Brad began with a couple of basic questions that illustrate many of our secret—or not so secret—feelings […]

This article is being republished for Alicia and Derek. Special Note to Alicia and Derek: When you have no availability in your one-bedroom apartments, it’s time to increase the rents. One of the biggest issues I see with apartment communities across the country is that they treat community occupancy as a whole when they should […]