By Tami Siewruk Strengthening Your Fitness Center Leasing Strategy and Promote Resident Retention There was a time when being able to boast an on-site fitness center afforded you the best folding rowing machine in a distinct competitive advantage. Unfortunately, those days are gone. Today, most (if not all) of your competitors have fitness centers, and […]
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By Tami Siewruk Multifamilypro Do you have a complete integrated marketing strategy? An extremely powerful under-utilized leasing and marketing tool that we have in the apartment industry is the resident testimonial. Yet many times we use the excuse of being “too busy” or “I am not comfortable asking” to not actively request testimonials from our […]
“Discover What Renters Love!” Free attendance … limited to the first 500 people … Join Christie Fleck Struble, Director of Marketing for For Rent Media Solutions and Host Tami Siewruk Chief Imagination Officer for Multifamilypro on Valentine’s Day, February 14th at 1pm EST to “Discover What Renters Love!” For Rent Media Solutions went to your […]
by Tami Siewruk You’ve heard the old joke… a kid walks up to an old man on a street in New York and asks “how do I get to Carnegie Hall?” The old man says “practice.” I can’t tell you how many times I’m approached by even veteran leasing professionals who ask “how can […]
Fair Housing has been such a hot topic for so long now that most of us can recite “race, religion, color, national origin, sex, familial status, and handicap” in our sleep. We’re all familiar with these as the primary factors that we cannot, by law, consider when presenting or leasing an apartment home. The […]
December 14, 2012
To protect the leasing professionals against attacks by persons posing as potential residents, it is the policy of many companies and communities across the country to require all prospective residents to present a photo ID before they can be shown an apartment home. They ask for photo ID as a security measure. These policies’s are […]
Now available FREE On Demand Videos Join multifamily’s resident satisfaction and retention authorities, Lia Smith and Jen Piccotti of SatisFacts. The absolute most effective thing you can do to keep your efforts on track is to safeguard your most valuable investment: the customers you already have. Given the high cost of turnover and that the […]
Because you are part of the package for which residents and prospective residents will be asked to pay more rent, it’s important to refine your own image and skills to the fullest extent possible; and corporate training will only take you so far. It’s helpful to engage in occasional self-assessment to fine-tune the image and […]
Now available FREE On Demand Are you looking to enhance your training program, improve your facilitation skills or gain more knowledge about learning and development in today’s changing workplace?Join the Grace Hill training experts as they present a show on MultifamilyproTV titled Let’s Talk Training! Multifamily Best PracticesIn each Free45-minute episode of this live […]
September 17, 2012
leasing, management, marketing
Apartment Leasing, Apartment Management, Apartment Marketing
Everyone knows resident testimonials gives your marketing and leasing team a “proof advantage” which boosts new leases and leasing without concessions. The reason is fairly simple—if you say how great the community is, it’s just bragging; but if residents say it for you, it must be true! The problem with getting great resident testimonials is […]
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