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‘Apartment Leasing’ Category
Everyone knows resident testimonials gives your marketing and leasing team a “proof advantage” which boosts new leases and leasing without concessions. The reason is fairly simple—if you say how great the community is, it’s just bragging; but if residents say it for you, it must be true! The problem with getting great resident testimonials is […]
By Jennifer Nevitt Casey There’s a simple way every property manager can increase income from the property being managed, yet even some of the best managers overlook it: rethinking the way they use their waiting lists. Here’s what usually happens in the process of a resident vacating an apartment. First of all, the resident gives […]
Which are you more likely to believe: a company representative telling you how great their product or service is, or a recommendation from another person about how it worked for them? If you’re like most people, the words from a fellow consumer pull more weight than even the best written ad copy. That’s why no […]
1. Don’t use the word “take-over”—ever! This implies a hostile environment and immediately puts existing employees on the defensive. Use instead “transition.” 2. Keep in mind that the transition, regardless of how smoothly it goes, will initially be very stressful for the existing employees. Treat them with respect and empathy. While the reality is that […]
Have plastic/disposable cups available for use at the pool. Offer discount rates for shampooing their carpet. Keep paint and paintbrushes available for touch-ups and let them know you offer this service. Provide a charging station for electronics by the pool this summer. Provide a bundle service for washing/cleaning clothes through an outside service provider. Have […]
There’s a simple way every property manager can increase income from the property being managed, yet even some of the best managers overlook it: rethinking the way they use their waiting lists. Here’s what usually happens in the process of a resident vacating an apartment. First of all, the resident gives notice. Next, […]
A guarantee is a powerful tool—for marketing, leasing and quality service —for five reasons: A guarantee forces you to focus on residents. Knowing what residents want is the sine qua non in offering a service guarantee. A community has to identify its residents’ expectations about the elements of the service and the importance they attach […]
Years ago Multifamilypro conducted a study with the help of multifamily management expert Ed Kelley to determine whether the time spent shopping for an apartment home had a discernible impact on the length of a resident’s stay. The results confirmed what many of us have long suspected, and still ring as true today as they […]
“YOUR COMPETITION COSTS LESS” This is the objection most likely to strike fear into the hearts of an unprepared leasing consultant. First, be certain that the future resident is really considering value, rather than just comparing price. Guide them through a fair “apples to apples” comparison of features and benefits that shows where you have […]
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