This article is being republished for Alicia and Derek. Special Note to Alicia and Derek: When you have no availability in your one-bedroom apartments, it’s time to increase the rents. One of the biggest issues I see with apartment communities across the country is that they treat community occupancy as a whole when they should […]
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This is a great tool given to me by my Asset Manager to better manage my lease expirations with my traffic trends. This idea took some getting used to because I was trained that we only offer 6 and 12-month lease terms. Those were the options no matter what month you leased an apartment home. With the Lease Expiration Board […]
Wouldn’t it be nice if we didn’t have to worry about lease expirations? If every resident simply moved in and stayed….and stayed…and stayed? Ah, but this is the real world—and in the real world, leases expire and residents move out. Even the best resident retention plan won’t eliminate turnover. Because lease expirations are a fact […]
Last week, we shared with you some of the responses we received after asking marketing professionals what skills they felt today’s Marketing Director must possess. We also asked the same question of training professionals: Based on today’s marketplace, what important new skills do you feel a Training Director needs to possess? Again, selected some of […]
Motivating Your Millennial Employees By Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed When Amanda Ross learned that her company was planning to place several recent college grads in her customer service department she started to worry. Amanda herself had joined the company right out of college. Now 37 years old, Amanda has supervised Customer […]
I have never shared a link to an article as a single post on this blog until now. If you are using or planning a fan page on Facebook you need to read this article, in fact read it twice and bookmark it! From the article: Facebook recently announced a series of changes to its […]
The Multifamily Firm That Does Not Adhere To Technological Advances Is Making A Costly Mistake. Let’s face it; you’re not the only game in town. There are apartment communities all over and they may even be right next door. So why should the prospective resident pick your property to be their new home? That’s a […]
By David Naffis and Pradeep Elankumaran The Internet as we know it has certainly changed the business world. And just when you thought the web was as good as it could get, it’s about to evolve again. Up until now, the Internet was primarily about sharing information. You put up a web page, post a […]
How to Turn Dull into Dynamic! By Patricia Fripp, CSP, CPAE The executive gets up to speak. Everyone there needs to hear what he has to say about the company but within ten minutes; they are either hopelessly confused or falling asleep. What is he doing wrong? Whenever you open your mouth, whether your audience […]
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