n This time of year, doesn’t it just feel as though everything is flying straight at us at warp speed? With so many things that need to get done, it’s hard not to feel rushed. You’re probably already wishing for Valentine’s Day decorating and marketing ideas for your apartment community; so here’s a Valentine’s Day […]
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Archive for the
‘Resident Retention’ Category
Everyone knows resident testimonials gives your marketing and leasing team a “proof advantage” which boosts new leases and leasing without concessions. The reason is fairly simple—if you say how great the community is, it’s just bragging; but if residents say it for you, it must be true! The problem with getting great resident testimonials is […]
Introducing: The 30 Minute Manager Series on MProTV’s Retention Report Register now for this FREE series! 12 p.m. Eastern on the 3rd Thursday of the month July 19 – How the Maintenance Team Will Save Your Summer The summer months can cause a priority tug of war between turning units and addressing service requests. Learn strategies for […]
Have plastic/disposable cups available for use at the pool. Offer discount rates for shampooing their carpet. Keep paint and paintbrushes available for touch-ups and let them know you offer this service. Provide a charging station for electronics by the pool this summer. Provide a bundle service for washing/cleaning clothes through an outside service provider. Have […]
The most effective thing you can do to keep your efforts on track is to safeguard your most valuable investment: the customers you already have. That’s why we’ve devoted an entire show to just this aspect of the way we do business today. In each episode, you’ll hear about another important factor that you should […]
Team-Building and Traffic Generation x2 Our goal at Newport and Concord Village is to cross-train all our staff, increase qualified traffic, encourage return visits, and improve our closing ratios. In addition, by cross-training, we will be able to improve the market-ready condition of our vacant apartments and decrease the response time to our maintenance requests. […]
Offer your residents an incentive to renew their leases early. This can be, and has been, done during an open house, or you can set aside a special month, like February or March, for the renewal incentive. This is how it works: Advertise to your residents through your newsletter, emails and notices that you are […]
None of us want to pay more money for the apartment or house we are renting. Most of us have trouble increasing our customers’ prices when we ask for a new renewal commitment. One of the things I’ve learned is that perception is reality. So the key to raising the rents while keeping resident retention […]
1. When residents pay their rent… every time. 2. When residents compliment you, your company, or community. 3. When residents offer comments or suggestions, tell them that you value their opinion. 4. When residents refer a friend or associate… (and not just when the referral leases either!). 5. When residents complain. Residents who tell you […]
Make Your Community a Stop on the Tour Route “If you’re marketing to families, why not host field trips to your community from the local schools. This can be an educational opportunity for children to see how a community runs. Have your head service technician explain maintenance. Let the grounds people show off their work […]
July 22, 2010
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